There could be hardly any person around the world that hasn't heard the name Coca Cola. Ever since it beginning as world's leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, sex and geographical locations. Millions of people around the world are consuming cold drinks or soft drinks as part of their daily meal. Coca Cola, ever since its inception has been the leader in soft drink market, however another most popular name that we should mention is Pepsi that has recently been at the forefront of soft drink market across the globe.

If we try to trace back the history of Coca Cola, we will see that the story of Coca Cola started in Atlanta Georgia more than 100 years ago (in year 1886) when Doctor John Pemberton invented it. However, its taste and ingredients have changed over the period of time but when it comes to the brand image it is second to none. , its origins and original recipe as an elixir are quite different than they are today. As far as brand rivalry is concerned Coca Cola and Pepsi top the list. Perhaps these soft drinks companies have enjoyed a leadership position worldwide. They have been a great topic for debate for common man and brand managers, alike.

A very few people actually know that what they drink as a soft drink was originally intended as a patent medicine during its invention by John Pemberton in the late 19th century. Many sources claim that Coca Cola was first sold on May 8, 1886 to the public at the soda fountain in Jacob's Pharmacy in Atlanta. You will be surprised to note that Coca Cola is sold in more than 200 countries with different brand names and tastes. But the same charm continues as it was years ago. And now it has become a household name world over.

We think the story would be incomplete if don't mention another most popular brand name McDonald's. When it comes to fast food, McDonald tops the list. The history of McDonald's was started in 1940 when two brothers Dick and Mac McDonald started their fast food business in California. Apart from several well known food items McDonald's is know for its hamburgers. In the year 1948 they reinvented their restaurant by introducing Speedy Service System. So apart from quality of hamburgers, the other major thing was timely delivery of your hamburgers at your home. So no wait, no queue, just order your burger and it will be delivered at your doorstep within no time.

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