I was happy to read about the backlash in China, Wu:

Many accused the company of racism and urged customers to stop booking flights on United. The topic drew 110 million readers on Weibo, a Chinese rival to Twitter, and more than 72,000 comments. Petitions to boycott the airline circulated on the popular social media app WeChat.

The management of United are really ass holes - last month, they barred 2 young girls from boarding a United flight because the girls were wearing leggings (women all over America wear leggings) - United's despotic management has to go:

This marks the second social media controversy for the airline in less than a month. A gate agent barred two girls from a flight in March because they were wearing leggings. Their attire violated dress code for people who fly under a friends-and-family program of United employees. Social media users called the policy sexist and outdated.