First, we're not in the ESL industry in China, Turnoi. We're teaching EFL. The differences are notable.

Second, I find it quite interesting that whenever this question of excellence is raised your inevitable response is that the poster is trying to stroke his/her own ego.

Third, the fact that the EFL industry in China is profit motivated is not the core of the problem. By always falling back on that same old song and dance you ignore the essence of the original post in this thread. We could discuss the evils of capitalism all day if you want; however, by doing so we won't be addressing the issue brought forth in this thread.