A good example would be the disastrous Win TV who bought the rights for the English premier league football several years back. I can't remember exact figures but I believe that they received fewer than 10,000 subscriptions across the whole of china in the first season of broadcasting
The cable TV on mainland China is not and does not have a chance to be competitive. Some sporting events are well directed to the paid sports channel; however, some provinces have their own sports networks (like Guangdong or Guangxi) which transmit big tennis or football games.
Cheers and beers
Can anyone tell me what has happened to cctv 5. I watched most of the football on this channel, and was watching some of Wimbledon, but all of a sudden it seems to have been replaced with cctv with a few olympic style rings underneath, and now all i get is bloody repeats of womens basketball from past olympic games. What is going on?