confusion is unnecessary:

http://peizheng.webs.com/

All the photos there will soon clarify who Max Long is, his "real" name, and his ethnic status.

I suppose you will claim "Lee" to be a Chinese name too?

And "Lee" is an outrageously common Irish name.

http://en.wikipedia.org/wiki/Robert_E._Lee

He doesn't look very Asian in the photo.

--

Long - Scottish name:

www.anguslong.com/

twitter.com/iriahM_ (Mhiari Long)

I simply Googled the family name LONG and added a very Scottish-sounding male or female first name (Angus and Mhairi).

Mhairi Long - UK address and phone number - 192.com
www.192.com › AZ-People › Surname - Long - Cached
We have found 2 people in the UK with the name Mhairi Long. Click here to find personal data about Mhairi Long including phone numbers, addresses, ...

Also, you can use Google images for visual proof when searching for "Asian" names.