This is mostly about locals who wish to study abroad. They are/will be directed to local pros who'll ill-prepare their customers and who'll grossly deceive the embassies and higher educational institutions abroad with falsified documents of the applicants. This isn't about any "western concept" but a local discrimination against foreign companies and about a control of the local market and people. Let's not muddle the issue with some ediTed EF bashing.
Cheers and beers to the fast growing industry on mainland China as well as cheers and beers to all the awaiting western educational institutions