If you are planning on doing business in Korea, you’ll find that many aspects that are similar to doing business in other Asian countries such as Vietnam, China and Japan – and other aspects that are completely unique. One thing you’ll need however is a set of Korean business cards.

Korean business cards are printed on both sides, not just one. One side contains the information in English, while the other is printed in Korean. This is more than a courtesy; presenting such a card to your prospective Korean business partners demonstrates that you are the type of Westerner who has taken time to appreciate their culture and language, and are therefore serious about doing business.

When you first meet with your Korean business associates, you will want to greet them with a slight bow and a handshake. In Korea, a handshake is slightly different; it is customary to prop up your right forearm with your left hand.

Initially, you will want to address your Korean business associates by their title and family name; as is the case in Western countries, first names are usually not used until a relationship has been established.

Presenting Korean business cards is similar to the way it is done in Japan. It is considered proper and respectful to offer and accept Korean business cards with both hands. Once you have received a card from your Korean colleague, it is considered polite to read it and make a comment. Do not simply shove it into your pocket or pop it into a wallet; it is a good idea to invest in a case for your Korean business cards that you carry in the inside breast pocket of your jacket.

In addition to Korean business cards, you should have some office items that have your company’s logo on them to present as gifts. Gift exchanges have long been part of doing business in Korea, but the initial gifts should not be expensive, as this would obligate the other party to reciprocate in kind.

When presented with a gift by your Korean business associate, it is considered polite and in good taste respond with mild refusal the first two or three times before accepting.

Keep in mind that as is the case in China and Japan, relationships are more important than immediate profits. When you first present Korean business cards, you are presenting yourself – as are they. This first meeting is really about getting acquainted, and establishing a relationship can take several years. However, as Confucius – whose teachings have had a significant influence on Korean culture, once said, “The journey of a thousand miles begins with a single step.” Korean business cards represent that initial step.

Wayne Hemrick does business within the Asian market place. He believes you can Maximize Your Business Success with Japanese, Chinese and Korean Business Cards. http://asianlanguagedtp.com/expert-process-popup.html