You and I are not persuaded by rational thought very often. Our brains may think logically, understand concepts, and intellectually know what's right, but if you put something bad in front of us that emotionally makes us feel good then all that logic goes out the window.

For example, being an ex smoker I know how hard it is to stop smoking. I worked in a hospital and watched people smoking through holes in their throats on a daily basis. I would pause to read the warnings on the packages before I pulled one out. I heard what smoking did to my body. I knew that smoking was bad intellectually but when I went out with all my smoking friends and emotionally felt like a cigarette made me feel better I threw all that reason out the window and lit up a cigarette. It wasn't until I felt like they didn't make me happy that I gave them up.

I'm sure you can think of many examples of emotionally based decisions you have made in your life. Once you understand that our decisions are primarily based on this factor then you can understand that persuading people using their emotions is a better approach than attacking their intellect.

There are a few different ways to get their emotions to take over their decision-making. But most of it comes with visual or audio proof that provokes deep emotions like disgust or sadness.

Imagine telling someone that the worst sound in the world is nails scratching on a board. If they have never heard that noise then it may be hard to persuade them to believe so. But if you play the sound for them or demonstrate the sound for them then they are going to feel that sound to the core and your chances of persuading them very quickly to that belief are very high! Their hearing will force them to believe what you are saying without question.

You will not always persuade people as quickly as that though. Sometimes using their emotions to persuade them may take some time because they have to mull it over and gradually change their beliefs. Some things that they firmly believe are things that they have been told over and over again or even seen for themselves.

For instance if you are trying to persuade someone to the belief that not all homeless people are alcoholics, then you may want to introduce them to a few homeless people who are not alcoholics but who are rather interesting and intellectual people.

Chances are after the meeting they may be convinced that the person they were introduced to was not an alcoholic but they are not persuaded that ALL homeless people are not alcoholics. Instead they will remember this emotionally moving meeting and they will start to notice more and more homeless people who are on the street for other reasons. Their belief will progressively change to yours by way of seeing it over and over again. In this instance you persuaded them to look at things differently which ultimately led to their change in belief.

So get to their emotions when you can't convince them with intellect. Use their passions, disgust, happiness, joy, sadness, or anger to help you persuade them to your side.

To learn how to persuade people in a positive way visit Kari's website at Manifest Connection http://www.manifestconnection.com/How-to-Persuade-People.html.