Persistence is as important to a small business owner, whether that business be run out of a home or office, as any one trait. The dictionary describes persistence as: the act of persisting; the state or quality of being persistent; Continuance of an effect after the cause is removed: persistence of vision. In other words, you keep trying even when it seems as if there is no reason to keep trying.

For a business owner, especially a home business owner, the ability to keep trying is an absolute must. This might be in the form of emails, phone calls, sales calls, commercials, ads, etc. Many times the most important aspect of any of these actions is to be persistent. For example, if you're making phone calls to prospects, it can't just be done for one day and then never done again. There has to be a plan in place to make "X" number of calls a day, or week. One and done won't accomplish anything. This is where persistence comes in to play.

The biggest problem that I find with people being persistent is their own mind. We all play mental games with ourselves and "talk" ourselves out of doing things, especially when it comes to things such as making phone calls and/or sales calls. The problem is that accomplishing these tasks is integral to being successful as a small/home business owner. So not talking yourself out of doing the necessary work is an absolute must.

In the Bhagavad-Gita it says that we must 'detach from the outcome' in our lives and what we are trying to accomplish. If we truly can detach from the outcome, it makes being persistent that much easier. For example, if you're detached from the outcome, who cares if one or twenty people say 'NO' to whatever you're doing? You won't, because you're not concerned about the results, just the work. And the work is what you should be concerned with. The outcome will take care of itself. Using this advice and detaching from outcome will no doubt help you to be more persistent. And being more persistent will more than likely make you more successful. Never forget what Denis Waitley said, "Success is almost totally dependent upon drive and persistence. The extra energy required to make another effort or try another approach is the secret of winning."

Trevor Kugler
http://www.yourmoneyconnection.com