I’m not in the writing or consulting or coaching or audio or video businesses.

I’m in the rejection business, and this is precisely what I need to acknowledge and to form my activities around. Granted, it's an unusual viewpoint, but I believe it is more servicable, in the long run.

Actually, when I think about it, I can see I’m quite good at eliciting rejections, and this is why finally, I’m starting to focus on them.

For example, I know for a fact that a vast percentage of the book proposals I submit to editors will be rejected. Yet, in light of this fact, why do I count my acceptances, when relatively speaking, there are so few?

It doesn’t make sense from a reinforcement standpoint, does it?

We’re all creatures of gratification, so if I seek rejections, and I get a good share, I’ll feel gratified because my goals will match my experiences.

But if I go after approvals, endorsements, yeses, then I’m sure to be disappointed, right?

There are so few of them that it makes no sense to tether my self-esteem to such ephemera.

Better to hinge my jollies to the no’s.

And if I get enough of them, I’m sure to be disappointed by a few yeses, as well!

Dr. Gary S. Goodman
www.Customersatisfaction.com