The purpose of a cover letter is to introduce yourself and why you are applying to a company. It serves as your press secretary with the resume being the treaty being signed so to speak. A sharp cover letter grabs the attention of the reader, wanting him to get on the phone before the competition does. Can you write this type of document? Most people can't either.

Let's look at some ideas that you can mull over before crafting that next cover letter. When you type a resume cover letter, are you simply listing your name and the job and hoping for the best? You have got to sell yourself! Who better than to perform this task than the person who undoubtedly knows you best? What are your positive qualities? What can you offer the company in return for employment? There has to be something that makes you stand out from the crowd. This should be indicated in the first paragraph.

After you indicate where you found the job advertisement and indicate your pronounced interest in the position, make a statement about your attributes. Example "I have save my previous company 40% last year on energy alone by doing a careful audit." Now, you probably won't have something quite this extreme, but look at the bigger picture here. This makes a statement about capabilities -- this is obviously a valued employee, one who would make an impact at any company.

Be sure to follow this up with other examples of your experience in the second paragraph, indicating why you would be a great fit for this company. Finish up with another positive affirmation and one of your qualifications before thanking the reader for his/her time. Remember, sell yourself in the cover letter, and sell yourself in person. Now go write that killer cover letter. Good luck!

Until next time,

Brian

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Best regards,

Brian