This is about competition and a foreign company that's taking a large part of the pie away. Moreover, this is about the education that "ought to be strictly" managed by Chinese. EF employs foreign Directors of Studies and that irritates local officials. Since 2005 Chinese Directors of Studies have been mandated and some, if not many, especially locally owned and managed language centers/schools, have replaced their foreign directors for local ones. EF has been a clear exception which hurts the local image and control over what kids learn.

The CCTV report has got a lot of truth in it, although should it be praised for its integrity? I don't think so. EF surely is a large operation and revealing its weaknesses will most certainly assist people in their future choices. However, what will the locals' choices be? I do not doubt it'll just be another crap they'll pay for. What will happen to the local business people that own EFs or any another crappy operations? They'll write off their losses, change their brand names and offer another kind of crap. Don't forget that the education on mainland is a greatly slippery field and only the ones with loads of filthy cash and connections will survive.

Cheers and beers to all the shoppers that visit schools/centers for varieties of purposes :)