They also use kids as marketing tools. They take kids on trips to Uk, USA and Canada, at huge expense to their parents. Most of the time is spent gettig the kids to pose for photos so they can use the photos to impress their parents and to promote the next trip. Feedback from the students that go on these trips is that they hate the constant photo taking. They have to wait inline while they take photos of the kids one by one in the same spot. And then onto the next spot.