Ah, so true, and well said, Turnoi. I've been in the business for nearly two decades now and when the topic of chain schools comes up, EF has always rated a ten on a one to ten scale that measures worthlessness. Sadly, though, they just keep on making money and keep on proving that it's less about the quality of education provided than it is their success at marketing their brand. Moreover, such language mills, operate under a system where the dropout rate is high, which doesn't matter to them because of, again, successful marketing that keeps a constant flow of students coming in.

Unfortunately, FTs who lack experience or who haven't done enough research are often sucked into EF's web. Too bad that their reputation casts a bad light on private English schools, as there are a few that are pretty good and/or trying to do their best.