everyone can read into a word what he or she feels.

"When I use a word," Humpty Dumpty said in rather a scornful tone, "it means just what I choose it to mean -- neither more nor less."
"The question is," said Alice, "whether you can make words mean so many different things."
"The question is," said Humpty Dumpty, "which is to be master - - that's all."

Okay Humpty Dumpty, that is certainly true. But the rest of the world considers it ignorance and misuse of the word.