The Ford car was created by Henry Ford, who founded the Ford Motor Company. The company's corporate headquarters is located in Dearborn, Michigan. Ford's first mass-produced car, the Model T, gave families affordable transportation. But over the decades Ford continues to post dramatic losses in capturing the automotive market share.

Origin

Henry Ford sought a car that any person could purchase on a payment plan. With 11 investors he formed the Ford Motor Company in 1903.

The Model T

The Ford Model T brought the automobile to the masses.
The Model T was introduced in 1908 and was the first automobile mass-produced on an assembly line, with more than 15 million manufactured through 1927.

The Model A

Edsel Ford urged his father to abandond the outdated styling of the Model T for the lively Model A.
The modern and spunky Model A was introduced in 1927 to replace the aging Model T, which had lost its core customer base to other auto makers.

The V-8

In 1932, Ford introduced the single block flathead V-8 engine that forever changed how factory mass-produced cars were powered by employing an engine with high-performance capabilities.

The Mustang

The Mustang not only revolutionized car styling but market campaigns.
To capture the Baby Boomer market coming of driving age in 1964, Ford introduced the sporty Mustang coupe and 2+2 fastback with a youth-oriented marketing campaign.

Market Share

The 2010 Shelby Mustang GT500KR is helping keep the struggling company solvent.

In 1990, Ford held 24 percent of the market share of total vehicles produced worldwide; this dropped to 14.2 percent in 2008.