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Texas ISD School Guide
Texas ISD School Guide







Short Stories for Teachers

Calling Cards History
By:Serg Vitkin

Calling cards sales experience strong growth all over the world. We want to tell about a history of development this business. Calling cards were invented in Europe in the mid Seventies. Over 11 years it reaches the United States of America. Now, may use a phone card to call in over 185 countries across the world.

1975: Calling cards were invented in the fall of 1975. The company involved, SIDA, was not in the telecommunications industry, but was a manufacturer and supplier of vending machines.

1976: The first prepaid phone cards were produced and put on the market in Italy to combat payphone vandalism. In fact there was a shortage of coins in Italy at the time and payphone theft was common. Cards were introduced with a magnetic strip on the back for use in special phones to combat the coin shortage. The first calling cards were too thin and jammed frequently.

1977: Calling cards using magnetic strip authorization spread to the rest of Europe. In particular to Austria, Sweden, France, and The United Kingdom. They became reasonably popular.

1978: Was invented inductive technology by Nelson G.Bardini in Brazil. The system uses a series of coils embedded in the card including on which blows when the card is used up. The phone card was first shown at a national inventors' exhibition in 1982.

1982: Japan's Nippon Telephone and Telegraph introduced the first Japanese phone card. Japanese commuters had to use a large coin to operate payphones on their subways. The Japanese calling cards was considerably more convenient and was sold to tens of thousands of daily subway riders in Osaka and Tokyo.

1984: France experiments with chip-based "smart cards".

1987: World Telecom Group is the first company to launch a significant phone-card product in the United States. GPT, a consortium formed by Siemens and GEC (General Electric Company), developed and issued cards with their own magstripe technology. This is now among the most widely used magstripe cards.

1988: The first catalog of telecards for calling card collectors was published by Dr. Steve Hiscocks, in England.

1989: AT&T enters the prepaid calling card market. The first remote telecards appeared in Hawaii.

1990: NYNEX (New York's RBOC or Regional Bell Operating Company) offers the first non magnetic based calling card in the U.S. These were prepaid calling cards that used a PIN (Personal Identification Number) as a means of identification. Nynex's card permitted the cardholder to dial an 800 number and enter his PIN to make long distance phone calls. This method permitted the caller to make phone calls from any telephone anywhere in the U.S. without the need for coins or incurring hotel surcharges, encountering call-blocked numbers, or any of the other additional items routinely used to bloat public phone bills.

1992: All of the major regional and long distance phone companies including Sprint, and many of the smaller carriers were offering pre-paid phone cards. Industry-wide revenues reached $12 million with projections calling for double that over the next several years. This projection proved to be radically short of things to come.

1993: Phone card sales exceed $25 Million, more than double that of the previous year.

1994: Displaying exponential growth, calling card sales exceed $250 Million.

1995: Sales hit $650 million. US West provides the first chip-based prepaid cards. Sprint releases "FONCARD" and Bell Atlantic temporarily discontinues its calling card efforts.

1996: Calling card sales reach an unprecedented $1 Billion. American Express experiments with a trial prepaid calling card.

1997: Sales reach over $2 Billion.

2000: Sales of over $3 Billion are achieved with no end to the expansion in sight. Projected sales for calling card industry reaches 10 Billion dollars per year by the year 2010.

2001: The first disposable combination cellphone/calling cards make their appearance.

2003: Growth the Internet of shops selling telephone cards. Providing of additional features for card Web callback, SMS refill, Speed Dial, Permanent PIN's, Prepaid Conference Calls.

Serg Vitkin
http://phonebestcard.com/






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