Google and Bing are today hugely popular search engines because of two main factors. The first is that they've been around for a while, and the second? That's because they deliver results that work. As a website owner, that means getting to the top of these two search engines is without a doubt the most important part of your business.

However, that's easier said than done, isn't it? Getting top-ranked these days is a constant dance of back-linking, content optimizations and page tweaking to build a website that's as much user friendly as it is search engine friendly. Things are always getting more complicated, and today there's yet another super-important factor to consider - your pages load speed.

In a world that's filled with broadband and multi-core processors you wouldn't think that page load speed should be much of an issue, but it is. For the search engines at least, it's proving to be a valuable metric in judging the efficiency of your site and most importantly how user-friendly it is. In what seems to be harkening back to the days of old when one had to avoid too many images and fancy effects.

Today webmasters are faced with a similar dilemma as JavaScript AJAX enhancements, server-side scripting and web 2.0 rich user interfaces have once again started to slow things down. Sadly, the search engines have noticed and slow load times could very well mean poor rankings. As a result, there's never been more importance on tweaking your pages load speed and ensuring that you're content is as efficient as possible.

Luckily, there are plenty of tools to help. From ways to analyze your code on different browsers to Apache modules that optimize how Javascript is loaded, there are plenty of ways to start optimizing your content. The great news is that as soon as you do, you'll be enjoying better rankings and you'll probably find that even your visitors will thank you.

The life of a webmaster is about creating the ultimate online user experience without sacrificing on accessibility or usability. In the old days, you could get away with a lot because the search engines weren't that intelligent. Sadly, today however; things have all changed as real-time search has become the norm and all the major search engines really do pull every metric they can.

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