The dream of an independent or second income has lead millions of people to invest in a website, and a home-based online business. Today, many experts believe only around 5% of these websites succeed in generating a profitable business. Why is the success rate so low?

Everyday, the world wide web grows, and it has become the main hub for starting up a business. There are several reason why people prefer to invest in an internet based based; its inexpensive, you can get a global exposure for your business, and the rewards are immense if you succeed.

The rewards are there, but an online business needs a market, and most netpreneurs spend most of their time marketing. This essential ingredient to success, is time, as internet marketing needs plenty of time, patience and innovation. Something many budding entrepreneurs are short of.

Business leaders cite one reason why over 95% of internet businesses fail or simply exist as a rarely visited ghost site. Time is an illusion in cyberspace- as you need to post links, regularly up-date products and compete against other start-ups in your niche.

Patience and an ability to market your product, whilst looking for new ideas to reach audiences, has resulted in the huge growth of social networking, and blogging. This has increased the need for netpreneurs to regularly up-date their website, blogs, and social networking accounts, in order to attract customers.

One winner of this has been providers, who make up the majority of our most successful websites - Search engines, social network sites, video sites like you tube, file sharers, ezine and photo share providers. These sites actually make up the majority of successful internet start-up businesses.

The success rate from providers is much higher than the actual websites that promote products. Perhaps that is the key to success on the internet, provide a medium for others to use like - Facebook, amazon, ebay or youtube/ This makes it increasingly obvious that new netpreneurs should explore this route, before they consider investing their time and energy on a traditional online start-up business.

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