White papers can make the difference between convincing a client to work with you rather than your competitor. Sharing information is the key to showing you are the expert. This step by step approach to writing a white paper will make the process much easier.

White Paper Format:

A white paper is generally ten pages in length including the covers. The paper should contain the following information:

Page One - Title page that includes in large type the title of the paper, in smaller type the name of the author, the name of the company, and the date.

Page two - The next page should contain all the copyright information

Page three- The Introduction to the company producing the paper including a very brief description on the services offered. The Introduction should also include a description of what is contained in the paper.

Page four to page eight The body of the paper. This should be written in a format that gives the reader at least seven major points.

Page nine The Conclusion

Page ten The Back Cover could contain ordering information for additional papers, books, seminars or similar items. This should be brief and to the point. If you overdo this page, the paper will not get read.

If you keep your white paper very simple in nature yet very informative, you may receive requests for more information.

Bette Daoust, Ph.D.
http://www.BlueprintBooks.com