Recycling your work is a lot like doing your part to recycle cans and old milk cartons: a simple concept that not enough people do. Many folks dont realize how easy it is to turn an existing piece of material into new moneymaking products. I made an audio album by reading from the humor section of my Wake Em Up book that had already been long completed. The six tapes/CDs were not exactly word for word because I was speaking live and adlibbing wisecracks whenever I felt like it. Even though it is more or less the same material, I have only heard one complaint from a customer, who withdrew it when I explained that reinforcing information helps the brain absorb it more efficiently.

If you have made a pamphlet loaded with information, why not make that data into an article that can be posted online? That way you are promoting your good name as you spread the wealth of your knowledge. Another way to recycle your work is to have your speeches turned into book chapters. The Internet has opened up many different avenues where information can be seen in a variety of ways. Your knowledge is your very own revolving cycle. Use it and reuse it in as many as different places as you can, and why not? It is yours after all.

Tom Antion
www.antion.com