Writing and Public Speaking
Today, there will be thousands of pages of new travel copywriting added to the millions of travel copy pages on the internet. How on earth are you going to make your page, your copy, stand-out from the rest?
Well! The first thing you have to do is ensure your travel copy is original.
There are far too many issues of duplicate travel copy, you are literally wasting your time rewriting, reworking and turning existing pieces upside-down and inside-out, it just doesnt wash any more and in terms of gaining traffic, on page SEO and credibility you will be putting yourself, your copywriting and your website into minus terrain.
The ironic aspect of getting your travel copy to stand-out is its simplicity, just be original, thats all there is to it, no big secret, no tons and tons of research required, writing original copy equated to being different Period!
Here are some tips to help you become an original travel copyrwriter.
Approach the travel copy from a specific person type standpoint. For instance, a mom or dad, or teenager.
Include an off-beat aspect in your copy.
If writing about a foreign named town, city or place, if there is one, use the authentic as well as the English version of the name.
If you have similar topics on your website or web pages link them in a side-bar, close together, on the most important topic related page. You can use a sub-heading, for instance, here are more useful pages about (topic name or subject).
Here is an example page which incorporates some of things I have mentioned above, it's about Volunteering Abroad - http://volunteerbrazil.com/volunteeringabroad.html
Jimbo Thomas (Alan) is the copywriter for Copywriting and SEO firm Thomas & Machado; http://thomas-machado.com/webcopywriting.html
Jimbo is able to write copy for most sectors but tends to specialize in the Travel and Sports Industry.