Publishing articles that relate to the content of your website can be a terrific way to elevate your search engine rankings and surge traffic. Unfortunately, poorly written articles end up buried in the article directory junkyards getting minimal visibility. On the other hand, compelling articles live longer, maximize your online visibility and extensively elevate your back link popularity. Read on to learn how you can write more compelling articles.

Thousands of authors are using article publishing to maximize their web site marketing efforts. It's an affordable way to get your message out to your target market and generate organic traffic to your web site. Marketing yourself through article publishing is easy. Simply write one or two articles per week about a topic related to your web site. Publish each article to as most article repositories as possible. There are thousands of article repositories available for you to utilize. For maximum exposure, submit a copy of each of your articles to each article directory or at least to the more prominent directories. This strategy will eventually help to bring more traffic and customers to your website. It should also raise your page ranking and search engine placement.

No matter what your article is about, as an author you must immerse the reader. Remember, you are promoting articles to socialize your website and get one-way back links. With a poorly written article youll get back links from the article directories you submit to, but youll miss out on the key goal of publishing articles. The key motivation is to get publishers and webmasters to use your content; not just to get your article listed in the directories. You want your articles to proliferate. Only then, will your embedded links get maximum exposure.

The Style - The number of web masters that will use your content is affected by your writing style. Let's look at this from two perspectives - do's and don'ts. Your writing style should be conversational; try to talk directly to the reader. Vary your sentence structure. Occasional rhythmic pauses give an opportunity to reflect. Write concisely and use common words. Be creative. On the flip side, always proofread. Spelling and grammatical errors turn people off. Better yet, have someone else proofread for you. To raise your writing skills, read more. As you read, focus on the writer's style. Learn from good authors.

The Hook - Your title will determine if your article is successful or not. Think about it. For a book, the first thing a potential purchaser sees is the title. People generally judge the whole book from its title. The same is true for online articles. To turn a casual search engine browser into an engaged article reader, you must first entice them with your title. Otherwise, they will never get to the first paragraph. To write better titles, spend some time reading. Browse your favorite article directory site and look at titles used by others. Learn and adapt. Be creative and use something catchy. Always include targeted keywords that relate to your website.

The Angle - Pick a topic you are passionate about that relates to your website. Your enthusiasm for the topic will show through in the content. Develop an idea around the topic, but with a different spin. Lead off with this angle. Charm the reader. Once you have his/her attention, expand on your angle. Explain how your angle benefits the reader or solves a problem they face. Loosely speaking, this is your value proposition. Demonstrate how your article is different than other articles on the topic. This entices people to read the second paragraph. Use the remainder of the article to expand your key points.

The Close - Your final paragraph should place emphasis on what the reader should do after reading your article. This paragraph should summarize your article and build a bridge to the resource box. The resource box is usually the only place you can place a link to your web site. You need to entice the reader to follow that link. You can do this by stressing your competence on the subject matter, providing the opportunity for more message or both. To learn how to do this effectively, review other articles by other authors and adapt a style that appeals to you.

The motivation of this article is to offer strategies on writing compelling content. An article written for the web should be informative and hold the reader's attention. To do this it should be relevant to the title, well written and contain at least some message not readily available to the reader. Find an angle on your subject matter and focus on developing it in your article. Don't write articles just to elevate your resource box. Your content will suffer and the article will assumably be of little interest to anyone.

Marcus Pore
http://www.articlecache.com/seo.php