To succeed in any business or profession there are certain secrets you have to learn and master at some stage or other. Similarly in writing articles too, there are certain article writing secrets that you have to learn if you want your articles to be read and get a stream of targeted traffic to your business website. The ultimate objective of writing an article is to promote your products or services.

It is of paramount importance that the articles you write revolve around the theme of your website or your product or services. You should avoid writing about irrelevant topics since visitors to your website will not be interested in your business or products. Since your article had captured their imagination their visit to your website is to learn more about you and your products.

One of the writing secrets is to grab this opportunity to display your expertise. The audience should get the impression that "here is a man who knows what he is writing about". The audience should be able to learn something new, gather vital information on how to solve certain problems or gather some useful information about your products and services. Unless you do this you will be wasting your time writing articles.

Some writers are under the misconception that writing articles using bombastic language or technical jargon will impress the audience. In fact the converse is true. People who scour the Internet searching for articles are mainly new entrepreneurs or webmasters who are anxious to learn or gather information. Technical jargon is the last thing they would like to encounter. Furthermore many who read these articles are people whose mother tongue is not English. Hence it is best if you can put your thoughts and ideas into simple language that is easily understood.

One of the major article writing secrets is to write articles for the audience and not for the search engines. It is the audience who should appreciate your article and take follow up action. In article writing you should also consider the fact that if your articles appear high in the search results of the search engines then you will experience a huge increase of targeted visitors to your site. For your article to appear high in the search results your article has to be search engine friendly. This can be done by targeting certain popular keywords or keyword phrases in your article. In addition certain article writing secrets have to be adopted such as having the keyword in the title and also judiciously placing the keyword in the body of the article so that the natural flow and continuity is not disrupted.

The success of your article writing effort lies in getting the maximum number of people to read your articles. This can be done by submitting your articles to some of the leading article directories such as EzineArticles, GoArticles, Amazines, ArticleBase, Article Alley, ArticleDashboard and ISnare. If you write quality articles you can be assured of a continuous stream of targeted visitors to your website and what is even better is that other webmasters will pick up your articles from these directories and publish them in their websites thus creating a viral effect.

By following these article writing secrets you can be certain that your articles will be appreciated by the audience and also appear high in the search results for the relevant keywords.

Kanaga Siva is an Expert Author and Marketer. For Expert articles and Tips on Article Marketing and Home Based Business visit his Website, Affiliate Marketing Blog and Home Based Business Lens http://www.squidoo.com/bestfreehomebasedbusiness.