Imagine walking into a huge bookstore to browse. You're in the mood for something new to read, but don't have a particular title in mind. Even after narrowing your search to a specific category, there are still scores of books to choose from.

Which is more likely to catch your eye?

The Blue History Book or The Secret Plot to Overthrow Joe Schmoe?

(So there's no famous historical figure named Joe Schmoe. And maybe you detest history books. Work with me here.)

The Blue History Book may be a great read, but you'll probably pay little attention to it, because the title is about as bland as they come. Nothing but a label. It's blue, alright...and it's in the history section...talk about stating the obvious. Worse, this title doesn't do anything to entice you to pull the book off the shelf and read the jacket - to have a closer look.

There are maybe 100 other books for you to choose from. You're probably not going to stand there all afternoon and slide every single one of them out for closer inspection. You'll most likely immediately narrow your search to titles that grab your attention. The ones that sound interesting. The ones that say, "Read me - find out more!"

So it goes with your resume.

What do you lead with?

Are the first few lines bland and boring...or do they grab the reader and compel him to want to find out more about you?

Do you open with a label (i.e. Plastics Industry Supply Chain Executive)...or does the phrase you use to describe yourself give the reader a clue about what makes you unique?

Yours could be one of hundreds of resumes - representing hundreds of candidates competing for a single job. What are you doing to make sure it gets read?

Rebecca Metschke helps professionals improve their marketability. The author of The Interview Edge ( http://www.TheInterviewEdge.com ), a comprehensive career guide to career management, she also writes a daily blog posting strategies, tips and advice for those whose careers are in transition ( http://blog.TheInterviewEdge.com ). You're welcome to friend her on Facebook.