In the current economic climate these tips could give you that critical edge over other job seekers out there in the market.

The power is with the employers at present. Despite years of candidate driven markets, the tide has turned. Your CV and performance in interviews is now far more important. Are you ready to understand why you fail, and the routes to success above the rest?

The 5 Common reasons for failure at a job interview can be summarised as the following:

1. Lack of enthusiasm for the job, remember that boldness and confidence will do more at interview.

2. People demonstrating a strong attitude of what is in this for me? Be careful not to lead with this as it could prove fatal. You need to focus on what you can do for them; you need to convince the interviewer that you are the solution to their hiring needs.

3. Unclear and unspecific job / future goals - be clear about the job you are seeking. Summarise into three key points why you are specifically suited to the role.

4. Assuming that employers hire candidates based purely on credentials and experience. NO! This is not the case; credentials are only one of the factors. Surveys show that interviewers look for team fit, personality, confidence, communication and appearance (remember to dress smartly).

5. Not selling yourself enough, you have to realise you are selling yourself. Smile, it simply works.

Here are some statistics which you may find interesting:

5000 HR managers were asked "what do you look for most in a candidate?"

With 2756 replying in total, 2322 ranked enthusiasm at the top of their list. The remaining rated body language, tonality, and lastly the actual words spoken.

Remember the key to being enthusiastic is to smile, make eye contact and communicate succinctly/clearly.

Key Interview Points

Are you ready for the four key thoughts all employers have at interview stage? You must take the time to consider and understand what the interviewer wants from you.

I guarantee this is what they will be thinking:

1- What can you do for us?

2- What kind of person are you?

3- What distinguishes you apart?

4- Can we afford you?

Prepare strong answers around these thoughts and you won't go far wrong! Ask yourself what you can contribute to this company. Outline your thoughts and practice your answers.

Please remember to always prepare 4/5 questions to ask the employer. You must realise the brighter, more interested and more knowledgeable you appear the higher your chances of you securing the role.

Here are some ideas to help you succeed:

What's the company's mission and goals?

How can I play a part in growth and success?

What will I be judged on?

How can I surpass expectations?

What do you regard as a successful hire?

What are you looking this person you hire to achieve?

What are the opportunities for progression?

Most people can now expect 14-16 jobs per lifetime. Many jobseekers fail to develop good interviewing skills. This could be costing you more than you can imagine - if you improved your interviewing skills by 20% how much more likely are you to land your dream job?

Remember, the interview is not designed to be an inquisition. An interview is a mutual exchange of information, so try not to be too nervous. The key is practice, and knowing what to expect.

Derek Rogers is a freelance writer who represents a number of UK businesses. For Professional Recruitment Services http://www.consegna-uk.com/, he recommends Consegna, one of the UK's leading Recruitment Agencies.