A website meant for business must satisfy dual qualities viz.successful marketing of the products and services and securing useful leads & queries to sustain the business. The website, at the same time, must be informative and promote good quality of products and services. It should be kept in mind that for doing business, potential customers have to be drawn and not those visitors who will give the site a pass at the very first visit.

The basic thing to learn regarding web-based business is that there are already people out there who use the internet extensively to search for the products and services being offered. Therefore it is useful to think from their perspective and to understand whether the correct words and features are being used to frame the website. The need for keyword researchers and well equipped designers becomes important for this matter.
The success of a website also depends on the position of useful links guiding visitors to similar websites. Various Coding standards can be used to for this purpose and there is a need to make the whole presentation compatible with various search engines. Pay-per-click campaign is also a useful tool for any business website. Generally this includes a bidding process and a lot depends on the market of the products or services the site deals with. However pay per click is the most useful option for short term and not so useful for the long run.

Finally there is urgent need to turn the traffic into successful conversions for generating considerable amount of revenue. For this matter the website should be presented in a manner that speaks for itself as far as credibility is concerned. The product details, Reviews, testimony etc. should all be placed in properly. The 'Home Page' and the 'Contact Us' page need special care as these are the useful sections for the customers. The information essential for conversion should be specially highlighted and so as to direct attraction straight to those sections.

Throughout the website the company's position, credibility, product efficiency etc. should be presented in a concise manner. Above all web -based business is as much about the marketing strategy as the actual quality of the products and serviced. Without the fulfillment of the standard the success of the business is sure to be narrow. There has to be parity between the marketing standard and the quality and usability of the product.

Article written by Mr. Neeraj Arora, Marketing Director of Himalayan IT Solutions offers web design India http://www.himalayanitgroup.com/ and Search Engine Optimization in Delhi.