Creating a website is not only a software development but also an art. It demands technical skills as well as beautiful imagination. But it is not the developer who decides whether his work is a great one or a failure. No technical experts can say this site is a success or that one is a failure. It is the ordinary user who decides if the site is a success or not.So when ever create a web site we need to think as an ordinary user.

The major points which determines whether our site is a great one or not are provided below.

1. Create a user friendly web site

2. It should be transparent to Search Engines

3. Should be well written as maintain good grammar, spelling.

4. Should be focused on what customer is looking.

We can create a site with high quality graphics having eye catching colors and themes. But if the user find it difficult to pick a data or move to a different page, the site can be treated as a failure. So always create user friendly web sites. Customer should be clear that where he is standing and what should be the next action. If he is confused the only option he has is press close button or press back arrow on the browser.

We have created a great site but no one is visiting, again our site is a failure. The primary aim of a web site is to get traffic. To get traffic there are two methods.

1. Publish our web URL as much as possible

2. Get high rank in search engines

In practical life the second option is more powerful. We have a limitation to publish our web site address. So my suggestion is create a search engine friendly web site by implementing white hat SEO tricks. The web page should be transparent as it should be easy to crawl by search engine spiders. Do avoid excessive flash works on your site. Create a good internal linking structure with plain text links.

Never forget one thing,content is the king. Our site should be well written with simple words and good grammar. Do avoid spelling mistakes and grammar errors. Before publishing the content always perform proof checking and make sure that the content is error free.Our site should not deviate from the exact subject. It should be focused and provide the exact information the user is seeking. Don't cheat users by navigate them using irrelevant keywords as initially you might get traffic but by the time they will ignore your site. So always provide the services or data to the visitors as we promised.

To create a great web site we need to think like an ordinary user and Search Engine spiders. Our ultimate goal is to make both users and Search Engine happy.

Romel Prashad is an experienced web site developer and site optimizer. He owns a company Noble-Web solutions PVT ltd.

Official Site: http://noblewebsolutions.com